Tips for Step and Repeat Banner Design for Special Events

Banner Design

Banner Design: When you see stars and celebrities walking on the red carpet at events like Grammy’s or Academy Awards, you have a vision of posing in front of a background with recurring patterns of logos.

Yes, this is possible if you have professionally designed step and repeat banners, a well-liked sign used as a backdrop for events like award shows, graduation conferences, weddings, anniversaries, birthdays, or for that matter tradeshows.

According to an article published in Huffington Post, increasing your user base is like expanding your brand.

You need to focus on your customers’ demands and needs. In this context, banner ads play an essential role in business or product promotion too.

In this article, we will talk about some of the ways to design step and repeat banners for your special event. Read on to learn more.

1. Banner Size

As far as the banner size is concerned, it depends on a host of factors. You need to choose the right size that fits your special event space.

If there are some rules or restrictions and you have not much event space, you need to resize your banner to fit the space.

Step and repeat banners are meant for photo-capturing purposes and therefore, you need to factor in how many individuals will post before the banner. Accordingly, you will need to decide on the banner size.

There are three common size options for these banners including eight by eight feet, ten by eight feet, and nine by eight feet. You need to decide on the size of your step and repeat banner based on your requirements and event space.

When it comes to wider widths, it’s meant for big groups participating in a show or event. The size of the banner plays a crucial role in determining its design and layout.

2. Colors And Design

The common design used in these banners is the checkerboard logo pattern no matter if you want to repeat a single logo or multiple ones.

Usually, brand logos are space uniformly and arranged in groups of 4-5, displayed in an alternative way across a step and repeat banner.

You will find more layout options, no doubt about it, in case; you want something unique and untried.

When it comes to colors, always use a background shade that complements your brand or event logo. If you are using one logo, use the color related to your company’s brand.

On the contrary, when you work with numerous logos, choose a neutral color that works for all the logos.

Ensure that the banner backdrop has a great contrast with the logos, stands out from others, and is easily seen or viewed by your targeted audience.

3. Logo Size

You need to make sure that your logos seen easily on the banner and the design does not look messy or disorderly.

If you are using a square logo, the ideal size is 5-7 inches and elongated logos should have 8-12 inches size. Leave some space between the logos to make your banner design neat.


Now that you have these tips handy, implement them in your step and repeat banner design to display your logos clearly to your targeted audience.

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